FOUNDER STORY

I could go on forever about my story but will save the details for the coffee date we’ve been meaning to schedule. Think of this summary as a Tiktok version of the hour long vlog which we call life.

I started a consulting company back in 2018, working in the venture capital sector in Vancouver. Over a six-year wild rollercoaster ride I “wore many hats” eventually taking on almost every role within a company from operations, sales, marketing, and corporate development.

I have collaborated with over 40 different brands.

Working with companies in all different phases from initial start-up phase to publicly traded conglomerates with $100M+ valuations really taught me how to consult a project within a specific scope, factoring in geographical location, budget, purpose and competition within the market segment. This part of my journey was so important as it ignited my passion for the creative aspects of business building. I naturally migrated to the marketing aspects of the company as that is what I truly enjoy. Having more than a decade of experience in social media, content creation, editing, and creative direction, I've developed a keen eye for high-end visual representation while having an appreciation for the practicality of business operations.

This unique blend of skills and passions led me to establish Casscade Marketing, a creative agency that stands at the intersection of artistry and efficiency. It is important we understand the crucial balance between captivating visual content and the operational backbone that sustains a business's growth.

Yours truly,

Cassidy McCord

Founder of Casscade Marketing